Darth Vader? Oops, wrong movie. But, hey, weren't those walls just freshly painted white? (Photo: Getty Images for NASCAR)
By Mike Mulhern
mikemulhern.net
DARLINGTON, S.C.
In what may be a 'good news' call for its NASCAR Dodge teams, Chrysler, even though it's now in bankruptcy, is cranking up a new national TV marketing campaign for May.
The company had cut out national TV ads earlier this year.
Whether any of the new ads will be on NASCAR broadcasts isn't clear yet.
The company's southeastern Dodge dealers had been sponsoring the Mother's Day weekend Darlington race the past few years but let that contract lapse.
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