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Detroit-Daytona-Charlotte: How about a fan-friendly NASCAR Preseason Preview in Charlotte? Isn't it time to start changing things up?


  Detroit has a lot of cars to sell...and NASCAR has a lot of tickets to sell...and NASCAR fans like their toys. Isn't there a Daytona 500-Detroit-Charlotte synergy here? Uh, which button on this new Detroit car-toy turns me into an avatar? (Photo: Ford)
  

   By Mike Mulhern
   mikemulhern.net

   So the Detroit auto show is about to kick off in a couple of days....and NASCAR's 'Thunder' season preview in Daytona....and Bruton Smith's annual January stock car media week...all with the opening of Daytona's SpeedWeeks in just 28 days.
   What to make of all this?
   Let's get creative. Let's show that NASCAR can deliver marketing punch, that NASCAR can synergize.
   First, obviously, it's time for NASCAR's France family and Charlotte's Smith family to get together on this and get Lowe's to sponsor an annual pre-season NASCAR Preview at Charlotte's Lowe's Motor Speedway.
   The Daytona 'Thunder' driver appearance show simply doesn't work. It's a waste of time for most involved.
   Maybe a thousand or so fans will come out for next week's two-days of whatever at Daytona International Speedway. But there will be no Sprint Cup action on the track to talk about, nothing to debate -- though it's still not too late for NASCAR execs to rethink this deal and invite Cup teams for a quickie Friday-Saturday Daytona 500 drafting session. (NASCAR needs to show it can be quicker on its feet.)
   And at Daytona Thunder there won't be all the hoopla that the old R. J. Reynolds Winston Cup Preview in Winston-Salem used to showcase, in that one-day in-and-out, easily digestible and eminently successful deal that RJR's late T. Wayne Robertson created. You remember, all the new cars and paint schemes and haulers and souvenirs and autograph sessions and loud music and auction session. (Where is auctioneer extraordinaire, and one-time Cup team owner, Larry Hedrick these days?)
  

  


  The Winston Cup Preview in Winston-Salem was always a big hit with fans. It's time to bring the January preseason event back to North Carolina, and turn it into a real extravaganza again (Photos: LJVC and Matt Kenseth)
  


  
Let's put it simply. NASCAR, as a sport, and as a family run business, needs some better, more aggressive marketing and fan promotions -- at point of impact, with the people who actually care about the sport, the people would actually buy tickets and souvenirs...and, hey, maybe even cars.
   Let's bring this Detroit auto show into the package too, somehow. Isn't Detroit struggling to sell cars? Isn't NASCAR racing a prime vehicle for marketing Detroit and its cars?
   Charlotte has a nice airport; let's put part of the January Detroit auto show in Charlotte, perhaps at the speedway, put some of those new cars, those hybrids and electric-whatevers out there for people to actually drive (what a novel idea in the car business), put some of that stuff on big screens (Sprint Vision maybe) at the Detroit show itself. Showcase the NASCAR-Detroit connection. The two need each other more than ever right now.
   And tie all that into the Charlotte media tour (which attracts a goodly number of media already, and could actually expand its media reach this way perhaps into the Wall Street Journal and New York Times area).
   And tie all that into a new 'NASCAR Thunder, presented by Lowe's' in Charlotte, at the track. Say, maybe Saturday January 15th or January 22nd 2011.
  In fact, why not schedule three days of Daytona 500 testing for teams next January just before this proposed Charlotte season preview, so drivers and fans will have something to debate? NASCAR CEO Brian France says he knows that testing is a good race promotion.
   Fans -- as the RJR preview showed -- will fill the place for something in North Carolina, because that's within reasonable driving distance. Who is going to drive all the way to Florida to listen to drivers talk?
   And, uh, isn't Detroit pretty darned cold and snowy this time of year anyway?
   Why can't all three meet right here in the middle?
   And sell some NASCAR tickets and souvenirs and maybe even cars....
   Hey, Rick Hendrick, think you can help us pull this off?

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   If Detroit and NASCAR are both about Vrooom!, why not bring stock car racing's annual Pre-season NASCAR Preview back to North Carolina, tie it in with the January Detroit Auto Show, and let race fans drool over some of these things at the speedway, and get some autographs and buy some new-season souvenirs and, hey, maybe even buy some race tickets...maybe even cars too? (Photos: Ford and General Motors)
  

Great ideas! It's a shame

Great ideas! It's a shame that NASCAR AND Sprint just don't get it. T. Wayne Robertson was a great idea man and since he and RJR left the sport (yeah, I know big tobacco issues) it just hasn't been the same. I'm not a smoker, never was, but they knew how to promote things. Sprint just seems lame about most of their promotional ideas. The idea of having a little bit of pre-season testing to get people excited, coupled with the auto show AND the drivers all in the SE sounds good to me.

Bruton dumped Humpy for his kid and going to Charlotte Motor Speedway isn't the same either. Humpy knew how to show the fans a good time, Smith's kid is still trying to figure out what to do next.

Gee, fans might even buy a souvenir or two and help out motorsports authentics. Although at least for me, I quit buying diecast because although I had a few of the old style race cars, there is NOTHING about the boxy POS car currently in the Cup series that makes me want to have them on a shelf.

i think nascar got so uppity

i think nascar got so uppity about how it could do everything that rjr did and do it better that the guys in daytona just had a hard time understanding why winston-salem/north carolina worked for the preview and daytona/florida just doesn't. but that said, i think from what i've seen and heard this week, nascar execs got a good lesson in reality this past season and they are going to be moving pretty fast to change things up. at least we can hope so. The Lowes' Preview at Charlotte, it would work perfectly. let's do it. and bring some of that iron down from the detroit auto show too. buy a car, get some tickets....hey, might even revive diecast sales (okay, probably not)

The tracks could do a few

The tracks could do a few things to show they care about the longtime ticket holders with some things that would cost them nothing. They could give out some preferred parking spaces to long time fans after they have had tickets for 20 or more years these fans are obviously older and have problems walking 2 miles to the track this is a reason my 67 year old father is going to give up some of his tickets this might fill some of those empty seats. I've been to over 200 cup races and 150 Nationwide and truck races do you know how many times I have been given a perk like a pre race pit pass or anything else NEVER. I'm so tired of meeting people who get free everything and say this is my first race.

hey, that's a great

hey, that's a great idea....i'll pass it on to all the track presidents and gms when i see them in daytona.

THANK YOU!!!! As I have

THANK YOU!!!! As I have whined and bitched on your venue, I exchanged emails with the idiots at NEXTEL when they moved their Oh so successful Fan Farce to Daytona. My Canadian friends can't make it to Daytona as easy as NC and the Old North State sure is easier to get to than Daytona from the Lower 48 as well. (Hey there's that number again!)

One day, one event with lots of fans who would even go get you a biscuit and hot chocolate while you held their place in line. Comradery and a chance to see ALL the drivers there, the neat auction, all the cars, Old Timers! It was great! Cell phone geeks just can't market like baccy folks. Hey, fans may even buy stuff for the drivers to sign, who knows? What a great venue for new cars to be unveiled!

As for Lowe's, I think it would be a great idea but then again, I think about stock price. Silly me. They would probably have to sell one of the five or six neat jets they have that facilitates all their executives living on Lake Norman. Not sure that the Senior Regional VPs really want to live in their Regions. I don't know if they'll sponsor it but there are other companies that would jump at the chance......

Maybe Home Depot......or,

Maybe Home Depot......or, hey, what about john menard.....

a friend of ours believes

a friend of ours believes that it was the marketing of T. Wayne / RJR that was the driving force behind nascar's explosive growth of the 90's and that the beach boys deluded themselves into thinking it was something they had done. This marketing by RJR took several years to wear off and that both nascar's and Nextel / Sprints efforts are what is carrying the sport now. I think his idea has some merit.

And you crack me up with the notion of nascar ever being agile --- thanks for starting the day off with a laugh.

that's one of my jobs: comic

that's one of my jobs: comic relief LOL

One of the worse moves NASCAR

One of the worse moves NASCAR ever made was making Mike Helton, President of NASCAR. The only reason he got the job in the first place probably because he was "buddy-buddy" with Bill, Jr and coming up through the ISC ranks, running Talladega and so on.

What they should have did was to hire HUMPY WHEELER instead. He had more experience than ANY other GM, track manager, etc. Innovative with Bruton Smith from adding condos to the racetrack, to lighting superspeedways, THEY put the PRE-RACE in pre-race activities. Second-to-none. Even the Indy 500 with all it's hype can't compete. His daughter, Patty was already in the television industry with her programming. To me, it would have been a no brainer.

But, it was to NASCAR's ignorance. Still hung up "in-fighting" between ISC/NASCAR/FRANCE FAMILY vs SMI/BRUTON SMITH. Just an opportunity wasted. I would hope NASCAR would bring along Humpy just for experience and know how (consulting) to bring back how it "used" to be. Let 'em race. Run TV your way and not to have TV TELL YOU WHAT TO DO. Bring racin' back to the geographical markets that WANT it, not outta the way places like Fontana, 2x a year (maybe once) With the right hype, Fontana can pack 2x as many fans in one race than two. But when you have NASCAR executives that don't know how to put on a show, as Mike Helton puts it..."It is what it is".

NASCAR just needs to move to Charlotte. PERIOD! Corporate and all. And use Daytona as a vacation getaway.

Happy New Year Mike Mulhern!!!! Have a great 2010!!!!

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