Sponsor Jack Daniels leaving NASCAR and team owner Richard Childress

   By Mike Mulhern
   mikemulhern.net

   LOUDON, N.H.
   Richard Childress will be losing sponsor Jack Daniel's at the end of the season, the team announced Monday.
   What happens next for that one of Childress' four teams is unclear. Casey Mears currently drives those cars.
   "A change in Brown-Forman's spending priorities led to the decision to conclude the sponsorship that began in 2005," the team said, referring to the parent company of Jack Daniel's.
   "Jack Daniel's has enjoyed a good five-year run with Richard Childress Racing and NASCAR, and we are pleased with the overall performance of our sponsorship program," Tim Rutledge, vice president and brand director for Jack Daniel's, said. "We have enjoyed building strong relationships with the people in Richard's organization and throughout NASCAR. 
    "While it is difficult for us to end our formal relationship with RCR, the current economic environment has compelled us to revaluate our spending and we've concluded that other areas in the marketing mix require additional investment."