With NASCAR's All-Star festival, Charlotte's Coke 600, and the Indianapolis 500, this is one of racing's biggest weeks. So what will the numbers look like?

Danica Patrick has taken NASCAR marketing in a dramatic new direction. Curtis Turner she ain't. So wonder what all the numbers look like for this sport now? (Photo: Danica Patrick)

   By Mike Mulhern
   mikemulhern.net


   CONCORD, N.C.
   Who watches NASCAR?
   Who twitters NASCAR, and where and when?
   Who pays attention to this sport of stock car racing?
   What U.S. cities are hotbeds for the sport?
   What parts of the country do the powers-that-be in this sport need to try to shore up?
   What about NASCAR internationally?
   Yes, these drivers are all ever so accessible, and track promoters are doing just about everything they can to market this sport.
   But…..
   Questions, questions, questions.
   Big questions – like who and where.
   Such big mysteries in NASCAR, for some reason.
   Why such smoke and mirror play?
   Maybe NASCAR execs should take a look at some of the things Randy Bernard is doing over in the Indy-car world.
   Take a look at this in-depth analysis of the recent Indy-car race in Sao Paulo.
   Wonder why this kind of detailed information about NASCAR fans isn't so readily accessible?

(Info: Indy-car)