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'Wireless media' is redhot and getting hotter....and now cable giant Comcast is pushing into the game

   By Mike Mulhern

   FORT WORTH, Texas

   The Comcast Cup?
   Just as Sprint is turning the corner and getting back in the wireless game with giant rivals AT&T and Verizon, here comes speculation that cable giant Comcast might be in the mood to try to buy Sprint.
   Well, the cell phone biz has certainly been a dramatic business playground lately, with no lack of drama, and with plenty of marketing punch.
    Why would Comcast (NASDAQ: CMCSA, a Fortune 100 company, in 51 million U.S. homes) be interested in the cell phone business?
    Because AT&T and Verizon are pushing into the cable TV and internet provider business. And the market for wireless media is exploding.
   Where comes the speculation? From Comcast CEO Brian Roberts….
   What might happen to NASCAR's Sprint Cup package in any such development of course is not clear.
  And the speculation is just that, speculation.
   Some of the numbers:
   Comcast is the country's largest cable system and the second largest internet supplier, with a market cap of $42 billion.
   Sprint (NYSE:S) has a market cap of $12 billion. AT&T's market cap is $158 billion; Verizon's market cap is $93 billion.
   Sprint lost 1.3 million subscribers in the fourth quarter of 2008, while AT&T and Verizon added 2.1 million and 1.2 million.



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