Mark Martin wins: Great race, great weather, great crowd...lousy TV ratings -- what's the problem (Photo: Getty Images for NASCAR)
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By Mike Mulhern;
mikemulhern.net
DOVER, Del
Final TV ratings are in for Sunday's New Hampshire 300, and it's not pretty.
ABC’s live telecast earned a final national household rating of 3.2, which the network says means an averaging of 5 million viewers.
The first race of NASCAR Sprint Cup championship chase was down from the 3.8 rating for last year’s race.
In 2007 the event drew at 3.3 rating.
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