"add

Follow me on

Twitter Feed Facebook Feed RSS Feed Linked In Youtube

More Breaking Now! The hot scoop Articles

NASCAR executives take over official control of website nascar.com

Posted Jan 30th, 2012
Comments: 0


  NASCAR's Brian France: Taking more control of internet media content (Photo: Getty Images for NASCAR)
  

   By Mike Mulhern
   mikemulhern.net

  

   Streaming video has become the hot internet buzz, and not just in sports. But NASCAR officials have been hamstrung the past several years in any moves to expand in that area, because in 2001 it sold video rights to Turner Sports, to use on its NASCAR.com.
   However Monday NASCAR executives announced a new 'agreement' with Turner covering digital rights, part of an extension of a broader 'relationship' through 2016.

   The precise impact of the new agreement isn't yet clear. But NASCAR says it will now manage the digital business and editorial operations, beginning in 2013, while Turner handles advertising and sponsorships.
   Brian France, the NASCAR CEO, says the new agreement allows NASCAR itself to take "a leadership role as it relates to our digital rights," which he says "is important for the future of our sport, the development of our drivers, and most importantly, the experience for both our current fans and future followers."
   The move obviously gives NASCAR officials themselves a lot more control over the editorial content on NASCAR.com.

2012 and France and "NASCAR"

Submitted by Rasputin on Tue 01/31/2012 - 01:26.
reply

2012 and France and "NASCAR" are finally concerned about their digital rights and they sold their video rights i 2001? There should be some open parking spaces at NASCAR headquarters as a result of that idiocy but there is no accountability for bad business decisions there.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.

© 2010-2011 www.mikemulhern.net All rights reserved.
Web site by www.webdesigncarolinas.com