The chase, the chase...so where are the head games? Hey, better duck!

  Gentlemen, start your pies: NASCAR hits New York City (Photo: Getty Images for NASCAR)
  

   By Mike Mulhern
   mikemulhern.net

   LOUDON, N.H.
   The chase is on, let the head games begin.
   Miller-sponsored Kurt Busch is challenging Bud-sponsored Kasey Kahne: Both men made the championship playoffs, and Busch is proposing that the higher finishing beer car in each of the 10 events 'earn' $2500 for a charity of its choice, with the higher finisher at the end of the chase 'earn' $25,000 for that charity too.
   Miller has promoted similar NASCAR challenges with its corporate rival over the years.

   At least that's not as silly as some of the promotional activities in New York City Thursday that NASCAR officials had the 12 playoff racers engage in -- like that pie-throwing contest.